ǧÃŬAV

Music professor's book explores tunes used during the 2016 presidential campaign

January 4, 2019
Dr. Benjamin Schoening, associate professor of music at the University of North Georgia, co-wrote and co-edited the book "You Shook Me All Campaign Long: Music in the 2016 Presidential Election and Beyond" with Eric T. Casper, associate professor of political science at University of Wisconsin-Eau Claire. The book examines the use of music during the 2016 campaign.

Article By: Staff

During the 2016 presidential election, then-presidential candidate Donald Trump had an eclectic playlist of music he used during his campaign rallies.

Some artists objected to his use of their music, even though he was playing the songs under a blanket copyright license. In previous campaigns, candidates would steer clear of the negative publicity from an artist and stop using their music.

"Trump could care less," said Dr. Benjamin Schoening, head of the music department at the University of North Georgia (ǧÃŬAV). "He was willing to buck the system."

Schoening, associate professor of music at ǧÃŬAV, and Eric T. Casper, associate professor of political science at University of Wisconsin-Eau Claire, have examined the use of music during the 2016 campaign in the book

The book is a collaborative effort of several authors from backgrounds ranging from communications and politics to musicologists. They share their insights about the transformative use of music by several candidates during the campaign and what that use indicates about the future.

"One author posits that Trump was the master of musical distraction, while another suggests that he was completely inept at picking music and for choosing to battle with the musical artists," Schoening said. "Both conclusions make sense but are completely on the opposite ends of the spectrum. That was fascinating to me to see the multifaceted approach come together in a cohesive work."


Students present at conference in Athens

Students present at conference in Athens

Four ǧÃŬAV students presented their research at the Conference on the Americas, held Feb. 21-22 at the University of Georgia.
Former president inspires musical collaboration

Former president inspires musical collaboration

ǧÃŬAV faculty and staff released an award-winning album featuring new music on the last year of former President Abraham Lincoln's life.
Japanese students visit ǧÃŬAV for two weeks

Japanese students visit ǧÃŬAV for two weeks

A group of 15 students from Nanzan University visited ǧÃŬAV for two weeks as part of an annual project.
Grant sends students to festival in Germany

Grant sends students to festival in Germany

Four students and a faculty member will perform in the Saarburg International Music Festival in Germany courtesy of a Halle Foundation grant awarded to the ǧÃŬAV Department of Music.